Modernising and re-designing Your Website in 3 easy steps

Websites are just like people, if you leave them alone for too long they begin to look old fashioned, out of date and tired. But clean out the wardrobe, slap on some paint and give it some exercise and your website can be the most useful marketing tool for your business going.

The process of giving a website a new lease of life is actually a very simple one, and involves a few easy steps:

1. Clean out the wardrobe

The old content from 2003 is probably now defunct, so why have it on your website at all, unless it is pro-actively bringing business to your door, then delete it. Search engines are very clever animals, and their favourite meal comprises of rich, up-to-date and relevant content.

We can help you choose which content is working for your website and where necessary update old content so that it is fresh and inviting for both search engines and potential clients.

2. Slap on some paint

Changing the aesthetic look of your website can have a big impact on existing and new clients alike. Gone are the days when flashing text, garish colour schemes and cartoon-style animated characters were nouveaux riche. Your website has to reflect your company’s branding and, through clean and contemporary designs, give easy access to your clients.

First impressions are everything, and if you don’t grab a potential clients attention or give them what they are looking for in the first ten seconds of their visit to your website then chances are you’ve lost the business.

3. Give it some exercise

Clearly you can’t make a website jog, but sometimes their inner workings need a bit of toning up. Lose some of that redundant code around the edges that search engines don’t pay attention to. Ditch the tables for fluid layouts making your website more accessible. Ditch the bad diet of waffle in your copy and cut to the chase!

Now your website is re-invigorated don’t be afraid to get it out there to meet your friends!

If you think your website needs a makeover then please call 01453 884100 for a FREE no-obligation consultation or click here to email HostPipe.

This entry was posted on 08 November 2008 at 15:08 and is filed under General Web Advice. You can leave a response here.

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