The Twits | How not to use Social Media on your Website

Now this is funny, take a look at the following screenshot that we found whilst browsing the web this week.  It shows a  problem you might encounter if you include a live feed on your website without proper scrutiny.

Seeing this caused us to laugh out loud but we soon realised that this is a classic example of the potential problem with incorrectly managed social media in business.

While Twitter is a great system for informing, keeping up to date and keeping touch. Is the business communities keenness to adopt it as a marketing tool misplaced?  Actually, I don't think so.  Similar to everything else, it has its place and, if used correctly, its a handy tool to keep in your marketing toolbox; a great way of keeping in touch with your customer ('fan'?) base.  It is widely known that if you fail to keep near the front of you potential customer's minds you are likely to lose out to those Companies that do.

This type of mishap probably disappeared as quickly as it appeared but for a busy site, some damage may already have been done. Our advice.  Use the social networking tools - they can be beneficial - but make sure you keep a close eye on things and don't expect them to run themsleves.  Like any aspect of a business it only works if properly managed.

Tags: twitter | marketing | social media

This entry was posted on 23 October 2009 at 09:19 and is filed under General Web Advice | Funny. You can leave a response here.

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