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Posts Tagged PR

HostPipe Clients Hitting the Local and National Press

02 July 2010 at 16:17

It's always good to see clients creeping up the search engine rankings, but also to see them appear in the local and national newspapers as well. Proof in the pudding that it's not always just about having a website you also need to generate some positive PR and involve some alternative forms of marketing.

Henry Birtles Associates are a sports media consultancy specialising in sports rights for television, international betting management and sports marketing innovation. Henry, found of HBA, came up with the idea of The Advantage, which will revolutionise the way major tournament football matches are handled in the event of a tie-break. If the teams are drawn at the end of full-time play, penalties will be carried out before extra time takes place. Therefore one team will go into extra time with The Advantage and extra time is carried out without stalemate and without two teams playing defensively hoping to win the game in penalties.

The Advantage (Courtesy of The Times Newspaper)